摘要
在电力改革新形势和市场经济的大环境下，从营销理念的建设与定位、营销系统信息化建设及“智能营销”三方面探索电力企业营销的发展策略。
In the environment of electric power reform new situation and market economy, this paper explored the development strategy of electric power enterprise marketing from three aspects ： construction and positioning of the marketing idea, construction of marketing system informatization, and intelligent marketing.
出处
《贵州电力技术》
2012年第12期83-84,80,共3页
Guizhou Electric Power Technology
关键词
市场
电力营销
改革
信息化
智能
market
power marketing
reform
informatization
intelligent
