摘要
《康熙来了》是台湾一档备受欢迎的综艺节目,节目的成功是多方努力的成果,而调查研究发现很多的受众认为是主持人捧红了这档节目,一个优秀的主持人应该运用大众传播原理把握受众心理效应特点,最有效地向观众展示自己的人格魅力。文章主要通过对《康熙来了》主持人蔡康永和徐熙娣主持风格和个人特点的分析,来揭示主持人在信息传递过程中如何把握受众内心视点,达到特定的传播效果,从而展示和塑造自己的艺术形象,取得了节目和个人的双赢。
Kang Xi Lai Le is a popular variety show in Taiwan. The success of this TV show is the outcome of various efforts, according to a research, lots of audiences think that the success of this show is due to the great presenters of it. Therefore, it is obvious to see that an outstanding presenter should use the principle of mass communication to catch characteristics of audiences＇ psychological effects, and shows personal charisma effectively in front of the audiences. The article reveals which kind of comm nication carriers the presenters use in the process of information transfer to show and build personal artistic image through the analysis of the host styles and personal characteristics of the presenters Kangyong Cai and Xidi Xu of the show. In addition, it also shows how to grasp the audiences＇ psychological effects in order to obtain both show＇s and personal success.
出处
《科教文汇》
2013年第7期127-127,133,共2页
Journal of Science and Education
关键词
主持人
传播技巧
有声、声语言
受众心理效应
presenters
communication skills
various carriers
audiences＇ psychological effects
