摘要
建国以来,"举国体制"的竞技体育提升了中华人民共和国的国际地位和影响力;自毛泽东主席题词"发展体育运动,增强人民体质",群众体育有了较快的发展。然而,上个世纪末期,由于物质需求的日益增加、生活竞争压力加剧,青少年、儿童的体质和健康水平日趋降低,以国务院令形式先后发布《全民健身计划纲要》和《全民健身条例》,要求县级以上人民政府及相关部门贯彻执行。全民健身是一项惠及几亿人健康的工程,而身体感官——视觉(色彩)从心理、生理等影响群众身体锻炼热情,色彩影响力的科学运用有助于强化全民健身意识、创设优质锻炼环境、凸显民族健身情结、树立健身公益行为导向,最终通过色彩"营销"将全民健身理念深入人心,巩固体育强国地位。
The founding of the ＂national system＂ of the athletic sports improve the People＇s Republic of China＇s international status and influence. Since the chairman MAO Ze-dong inscription ＂development of the sports, improve the people＇s physical fitness＂, mass sports has developed very quickly. Last century, due to the material needs of the growing, life the pressure of competition intensifies, youth, children＇s physique and health level is reduced to the state council makes the form has issued ＂national fitness program＂ and ＂national fitness ordinance, request the people＇s government at or above the county level and the relevant departments implement. National fitness is a benefit of hundreds of millions of people healthy engineering, and physical senses-visual （color） from the psychological, physiological and influence people to exercise enthusiasm, color influential science application helps strengthen the national fitness consciousness, create quality exercise environment, highlight the national fitness complex, set up fitness public welfare behavior orientation, ultimately through the color ＂marketing＂ national fitness philosophy and thorough popular feeling, to consolidate the power status.
出处
《浙江体育科学》
2013年第2期33-37,42,共6页
Zhejiang Sport Science
关键词
全民健身工程
色彩
生理
心理
分析
影响因素
the project of all the people healthy in body
color
physiological
psychological
analysis
influence faetors
