摘要
新媒介环境下,现代信息技术和通讯技术促使信息宣传工作不断创新和发展,高校图书馆资源与服务信息的宣传渠道和接收方式都发生了重大变革。本文通过分析用户信息接收环境变化和用户信息接收的新特点,探讨信息技术推动下高校图书馆服务宣传新模式。
Modern information and communication technologies have facilitated the innovation and development of information dissemination in this new media age.Therefore,significant changes have taken place in channels and ways,in which university libraries promote and receive their information of resources and services.Through analyzing the changes of the users’ receiving environment and receiving way,this paper will analyze some new modes of the university library marketing which are promoted by the information technology.
出处
《现代情报》
CSSCI
2013年第3期75-77,共3页
Journal of Modern Information
关键词
新媒介
高校图书馆
服务
宣传
new media
university library
service
marketing
