摘要
应用针对户外广告屏的单向传播模式进行改进,运用RFID技术、3G技术及互联网技术的融合创新,设计出一套切实有效的广告互动屏应用模式,变广告单向传播为线上与线下的即时互动。以RFID芯片为用户媒介,将广告内容下载到手机当中,实现广告与用户的交流,并以数据库技术将信息储存,进一步提高广告投放的精准性。主要介绍该应用的业务模式与读写器设计。
The application is improve for the one-way transmission mode of outdoor advertising screen,combine the RFID technol-ogy,3G technology and Internet technology to design a practical and effective advertising interactive screen application mode,changing the advertising for online and offline of real-time interaction from one-way transmission.With RFID chips for the user carrier,downloading content of advertising to mobile phone with MMS,what can realize the communication with user and advertis-ing,also store the information with database technology,for further improve the precision of the advertising.This paper mainly in-troduces the business model and front design process of this application.
出处
《微型电脑应用》
2013年第1期54-57,共4页
Microcomputer Applications
关键词
数字广告
RFID
3G网络
数字新媒体
Digital Advertising
RFID
3G Network
Digital New Media
Database
