摘要
从体育经济学、体育营销学、体育社会学、体育管理学等角度,运用文献资料法、问卷调查法、实地访谈法等方法,对洛阳市网球场馆的运营现状及存在的问题进行分析,找出了影响洛阳市网球场馆经营的主要问题,并提出相应的对策和建议,为洛阳市网球运动的开展提供理论依据。研究认为,洛阳市网球运动要想更好更快的发展,必须突破传统的经营理念,积极开拓市场,探索新的管理模式以促进洛阳市网球场馆的运营。
This article, in view of applying the method of consulting sports economics, sports marketing, sports sociology, sports management and the documents and materials, questionnaire, interviews and other methods, analyzed the operating status of Luoyang tennis stadium as well as the existing problems, and found out some major problems that had influenced the management of Tennis Hall. The paper also puts forward corresponding counter- measures and suggestions to provide a theoretic basis for carrying out the tennis movement in Luoyanga, and believes that if Luoyang tennis movement wants to develop better and faster, the traditional managerial ideas must be broken through and a new market must be actively explored, and a new management pattern to promote Luoyang city tennis must be searched to improve the operation of the Tennis Courts.
出处
《洛阳理工学院学报（社会科学版）》
2013年第1期94-96,共3页
Journal of Luoyang Institute of Science and Technology：Social Science Edition
关键词
网球场馆
经营现状
对策研究
Luoyang
tennis courts
management status
countermeasure research
