摘要
一直以来,学术界对子贡的研究,较多关注其商业思想。对于这位儒商鼻祖的经营策略,则较少有人涉猎。文章在研读大量史料的基础上,对子贡的经营策略进行了归纳整理。认为子贡在经商过程中,成功地打出了孔子这一知名品牌,借以构建起广泛的人脉,形成了遍布四方的商业网络,这是子贡崛起商界的首要因素。此外,在交易中恪守忠恕理念以及富而无骄的发展策略,均是支撑子贡取得成功的重要支柱。
For a long time when academia studies Zi Gong, they focus more on his business idea, seldom people studies his business strategy though he performed best among Confucian traders. This article sums up Zi Gong＇s business strategy based on hard study of historical materials. The author states that the key point Zi Gong rose in business is he made his supervisor, Confucius, as a brand to set up his social contacts, then constructed a national business network. Meanwhile, his loyal, tolerant personality and modest attitude accelerated him to business success.
出处
《郑州航空工业管理学院学报（社会科学版）》
2013年第1期22-25,共4页
Journal of Zhengzhou University of Aeronautics(Social Science Edition)
基金
河南商业高等专科学校2012年"豫商文化研究"项目的相关成果
关键词
儒商
子贡
商业
经营方略
Confucian trader
Zi Gong
business
business strategy
