摘要
农村居民的媒介素养是全民媒介素养的重要组成部分,当前农村居民的媒介素养亟须提升。问卷调查数据表明,我国农村居民的媒介素养现状堪忧,农村居民媒介素养的培养需要政府、媒体、学校、农村舆论领袖和农民自身合力推动。
Rural residents' media literacy is an important part of the entire people' s media literacy. Currently, it needs improving. A questionnaire survey indicates that the present situation of rural residents' media literacy is worrying and its improvement requires the join forces of the government, the media, schools, rural opinion leaders and farmers themselves.
出处
《安庆师范学院学报(社会科学版)》
2013年第1期116-120,共5页
Journal of Anqing Teachers College(Social Science Edition)
基金
安徽师范大学创新基金项目"消费主义背景下公众的广告素养教育研究"(2011cxjj31)
关键词
安徽
农村居民
媒介素养
实证分析
Anhui
rural residents
media literacy
an empirical study