摘要
目前市场上流行的防雨服在功能性和舒适性上不能完全满足女性消费者的需求。通过对200名女性的问卷调查,分析了女性消费者对防雨服的需求,归纳了防雨服的评价指标,并得出各指标的重要程度。结果显示:女性消费者喜欢的防雨服款式以前中开口为主,颜色以蓝色为主;造型上希望帽子可调节,能适合雨天穿裙子。大多数消费者对目前市场上的防雨服不满意,其中转头挡视线、迎风面部受雨淋是主要的因素。影响女性消费者购买防雨服的最主要因素是透气透湿、价格、裤鞋淋湿、穿脱方便和时尚感。
The popular rainproof clothing in the current market cannot completely meet the needs of female consumers in functionality and comfort. With questionnaire survey of 200 women, requirements of female consumers for rainproof clothing were analyzed and evaluation indicators of rainproof clothing were summed up and the importance of each indicator was obtained. The result shows that women like the rainproof clothing with opening in front center best and favorite blue color. They hope that the cap of rainproof clothing can be adjustable and is suitable for women to wear skirts in rainy days. Most consumers held dissatisfaction with the marketing rainproof clothing due to the main factors as affecting sight when turning head and face exposuring to rain windward. The most important factors which withdraw women consumers to buy rainproof clothing are poor air permeability and moisture transmission, price, if or not the trousers and shoes will be wet as well as convenient wearing and fashionsense.
出处
《上海纺织科技》
北大核心
2013年第2期5-7,共3页
Shanghai Textile Science & Technology
关键词
服装
女性消费者
防雨服
评价指标
garment
female consumer
rainproof clothing
evaluation index
