摘要
我国财产保险公司的经营仍处在粗放阶段,规模增长快,但经济效益和社会效益并不理想。针对产品同质化、延伸服务少、综合技能弱、理赔效率低等诸多问题,保险公司必须通过提供多样化的、适应市场需求的产品和综合性、长链条的服务来拓展市场、提高效益;各相关政府部门也应该通过联合和协调,促进保险公司服务方式的改进,推动保险事业的发展和社会的和谐。
The management of China＇s property insurance companies are still in the extensive stage, the scale rises fast, but the economic and the social benefits are not ideal; aiming at the problems in the ho- mogenization products, the lack of the extension service, the feebleness of the comprehensive skills and the compensate difficulties, the property insurance companies should supply the diversification products to meet the market demands and the synthesized service of the long chain to open up the market and increase the benefits; the relevant government departments also should promote the im- provement in the service modes of the property insurance companies, impel the development of the insurance business and the social harmony by uniting and coordinating.
出处
《通化师范学院学报》
2013年第1期41-43,共3页
Journal of Tonghua Normal University
关键词
财产保险
产品创新
服务创新
服务链延长
property insurance
products innovation
service innovation
service chain extension
