摘要
随着居民生活由温饱向小康迈进，居民的消费结构正在发生变化，健身意识和观念逐渐增强，体育消费市场正不断扩大。本文通过对广州市经营性乒乓球场所的调查研究，分析乒乓球市场的现状和存在的问题，并提出对策，以期为广州市乒乓球市场的发展和全民健身计划的实施提供参考。
With residents' life level improving, their consumption structure are changing and their consciousness and conception of keeping fit are getting stronger little by little. So the market of sport consumption is enlarging. By investigating marketing place of table tennis in Guangzhou, the essay analyzes situation and problems in table tennis market place, and puts forward some strategies.
出处
《安徽体育科技》
2000年第1期16-20,共5页
Journal of Anhui Sports Science
基金
国家级课题!<全民健身的运行机制及其社会调控>
关键词
广州市
健身娱乐市场
乒乓球
经营性场所
Guangzhou city fitness and recreation market place table tennis marketing place
