摘要
在互联网上蓬勃发展的电子商务与移动互联网的有效结合孕育而生了移动电子商务这一新兴的商业运作模式,为电子商务与移动互联网的发展注入了新的活力。随着社会通过移动互联网进行管理、办公、控制等方面的需求的不断扩大,又赋予了移动电子商务一个新的内涵,广义上讲就是为以上需求提供应用与服务的商务机会。电信运营商只有与移动电子商务产业链中的各方紧密合作,扬长避短,才能真正顺应移动互联网时代的发展要求,以应用与服务快速扩大业务、抢占市场,使自己立于不败之地。
The vigorous intomet development of e-commerce and mobile intemet has given rise to a new business mode of mobile e-commerce, which has injected new vitality for the development of e-commerce and mobile intemet. Along with the growing social demands on mobile internet, office management, control and other aspects, mobile e-commerce has been given a new connotation, in a broad sense, to offer business opportunities of applications and services. Only in close cooperation with all the parties of mobile e-commerce industry chain, can the telecom operators comply with the requirements of the development of mobile intemet era and remain invincible though the market expansion by means of application and services.
出处
《三明学院学报》
2013年第1期33-37,共5页
Journal of Sanming University
关键词
移动互联网
移动电子商务
电信运营商
Mobile lntemet
Mobile electronic commerce
Telecom operators
