摘要
在品牌经营时代,外语院校必须高度重视品牌的创建、维护和创新,优化并发挥好自身品牌的各种效益和影响。优化外语院校的品牌效应,一是要综合平衡学校品牌所承载的多种多样的价值;二是要培育好品牌个性;三是要建立优良的品牌文化;四是要切实提高品牌竞争力。
It＇ s crucial for foreign language colleges and universities to make efforts to create a institutional brand and to maintain and renew it, to make good use of the mutiple positive effects of the brand in a era of brand management. To meet goals above totally, the following points must be keep in mind： to balance different kind of value the brand has; to foster more characteristic brand; to cultivate more positive brand culture; to improve competitiveness of the brand.
出处
《外国语文》
北大核心
2012年第6期144-148,共5页
Foreign Languages and Literature
基金
四川外语学院科研项目"外语院校品牌建设研究"的阶段性成果之一
关键词
外语院校
品牌效应
优化
foreign language colleges and universities
brand effect
optimization
