摘要
在技术发达、商品丰富、产品同质化的当今时代,饥饿营销作为一种新的营销方式,得到很多企业的青睐和使用,有的企业取得了成功,也有很多的企业以失败而告终。因此,如何科学而成功地实施饥饿营销受到了营销领域广泛的关注和讨论。事实上,企业实施饥饿营销,应充分了解和分析消费者的消费心理,制定针对性的营销策略,引起消费者心理共鸣,进而让企业在激烈的市场竞争中获得成功。
In modern times with developed technology,rich goods and product homogenization,the hungry marketing,as a new marketing method,is favored and used by many enterprises.But the fact is that some enterprises have achieved success,and some end in failure.Therefore,how to implement the hunger marketing scientifically and successfully has been paid to extensive attention and discussion in the marketing field.As a matter of fact,if they want to implement the hungry marketing,the enterprises should fully understand and analyze consumers＇ psychology firstly,and then formulate targeted marketing strategies.If their strategies can cause consumers＇ psychological resonance,the enterprises will succeed in the fierce market competition.
出处
《河北北方学院学报（社会科学版）》
2012年第4期48-50,55,共4页
Journal of Hebei North University：Social Science Edition
关键词
消费者心理
饥饿营销
营销策略
consumers＇ psychology
hunger marketing
marketing strategy
