摘要
网络书店的兴起和快速成长对实体书店和传统出版产业带来了挑战和机遇,本文主要就实体书店和出版社在这种影响下的应变之策提出探讨,指出只有顺应市场变化、最大限度地满足读者需求,以图书为核心,打造一种与社会紧密联系的生活方式,才能最大程度地在网络书店的挑战中找到自身的可持续发展之路。
The rapid development of the network bookstore has being brought great challenge and opportunity to the entity bookstore and the traditional publishing industry. This paper focus on the exploration of strategy for the entity bookstore and the publishing house in this effect, and point out that only adapt to market changes, meet readers＇ demand maximum, with the books＇ quality as the core and create a way of life closely connect with the society can the entity bookstore and the publishing house find their own way of the sustainable development under the strain of challenge.
出处
《新经济》
2012年第12期84-85,共2页
New Economy
关键词
网络书店
挑战和机遇
实体书店出版社
策略
network bookstore, challenges and opportunities, entity bookstore, publishing house, strategy
