摘要
论文以产品造型设计为研究对象,从基于品牌价值与情境概念以及认知心理学的相关思想出发,提出了品牌情境的概念。在此基础上,建立了基于品牌情境认知的基本概念描述,提出离心机的产品造型设计方向,并运用到具体的离心机产品造型设计中去。
The product modeling design is considered as the research object of this thesis.From the angle of related viewpoints which based on the brand value,situational concept and cognitive psychology,the concept of brand situation is put forward.On this basis,we have established the basic concept description based on brand situational cognition and the product modeling design direction of the centrifugal machine has also been presented.The two contents mentioned above have been applied to the specific design of the contrifuge product modeling.
出处
《机电产品开发与创新》
2013年第1期63-64,66,共3页
Development & Innovation of Machinery & Electrical Products
关键词
品牌情境
设计认知
离心机
产品造型设计
brand Situation
design cognition
centrifugal machine
product modeling design
