摘要
网络时代的到来使得电子网络广告成为广告媒介中一支不可忽视的力量 ,它信息量大、信息面广、交互传播模式。
Ad on Internet becomes a kind of neglectableless force in the media of ad as the era of Internet is coming. The characteristic of ad on Internet, such as the large quantity and wide scope of its information, the patternof its mutual transmission, the abundance of its exhibition measures, has made a great prospect for ad on Internet.
