摘要
部委公益广告并不是中国特有的公益广告形式。对比西方发达国家的广告类型,尽管中西方在历史文化和国情社情方面有着显著不同,但是公益广告同属于政府和企业履行媒体社会责任、为社会公共利益服务的广告范畴,也越来越受到普通民众和社会各界的关注。
ministries public service ads is not a unique form of public service ads. Contrast ad type in Western developed countries, although in the West in terms of history, culture and social conditions are significantly different, but the public service ads belong to the same government and corporate to fulfill media social responsibility for the advertising areas of social and public interests, and now more and more orainary people and the concerns of the community.
出处
《中国广告》
2013年第1期117-119,共3页
China Advertising
关键词
部委公益广告
央视
ministries public serviceads
CCTV
