摘要
结合云南省花卉产业发展现状,对云南省花卉生产经营实体情况、花卉出口情况及进出口花卉品种进行分析,并采用SWOT分析法,对云南省花卉产业发展过程中的优势、劣势、机遇和威胁进行深入剖析。研究结果表明:经过多年的发展,云南花卉生产和销售在国内外虽具有一定地位,但仍存在花卉品种单一、生产规模小、社会化服务水平落后、贸易壁垒等一系列问题,针对这些问题,提出推进花卉产业规模化发展道路、实施科技创新战略、强化市场营销体系、建立花卉质量标准体系、加大花卉知识产权保护力度等促进云南省花卉出口增长的建议及对策。相信随着云南花卉产业不断的摸索和前进,云南花卉在国际花卉市场这个大舞台上将扮演着越来越重要的角色。
Combined with the current development of the flower industry in Yunnan Province, Analysis the production and prosecution entities of Yunnan flowers, export of flowers, flower varieties in import and export. Through SWOT analysis, we knew the strengths, weaknesses, opportunities and threats in the process of the development of the flower industry in Yunnan Province. The results show that： For years＇ devdopment, the production and sales of Yunnan flowers had a certain status domestic and overseas. But there are still a series of problems, such as single species, small-scale production, social services lags behind, trade barriers. Aim at these problems, we proposed some recommendations and countermeasures to promote the growth of export of Yunnan flowers, such as promote the flower industry in the development of large-scale, strategy of technological innovation, strengthen the marketing system, the establishment of the flower quality standards system, increase flower IPR protection. With the continuous exploration and advancing of the flower industry in Yunnan, Yunnan Flowers will play an increasingly important role in the international flower market.
出处
《中国林业经济》
2012年第6期13-16,21,共5页
China Forestry Economics
关键词
花卉出口
发展现状
SWOT分析
export of flowers
development status
SWOT analysis
