摘要
转变经济发展方式已成为我国国民经济的主题,倡导绿色消费有利于促进经济发展方式转变和实现可持续发展。能否建立绿色消费模式取决于广大消费者的绿色消费态度和产品环境性能认知。调查消费者"环境标志"的基本认知、"环境标志"的深入了解、产品"环境信息"与产品环境影响、消费者的绿色消费倾向等情况并从年龄、性别、学历三个角度为切入点调查研究消费者的绿色消费态度和消费理念可知,要提升消费者的绿色消费态度和产品环境性能认知,应从加强对"环境标志"的宣传普及、建立产品环境信息咨询平台、规范电子废弃物的回收和处置几方面入手。
Changing in the economic development of China＇s national economy has been become a direction of development,advocating green consumption is conducive to promoting the transformation of the mode of economic development and the achievement of sustainable development.The possibility of establishing a green consumption model depends on consumers＇ green consumption attitudes and product environmental performance cognitive.Investigate consumers＇ environmental label,cognitive-depth understanding of the environmental label,product environmental information and product environmental impact,green consumer propensity to consume and the entry point from three angles of age,gender,education important ways and means of the green consumer attitudes and cognitive study consumer.Therefore,in order to enhance consumers＇ green consumption attitudes and product environmental performance of cognitive,we should strengthen the popularization of environmental label,establish product environmental information consulting platform,and proceed recycling of waste and disposal of several aspects.
出处
《北华大学学报（社会科学版）》
2012年第6期41-45,共5页
Journal of Beihua University(Social Sciences)
基金
杭州市哲学社会科学规划课题"杭州市民绿色消费态度与转变经济发展方式法律问题研究"(C11FX11)的阶段性研究成果之一
关键词
绿色消费
产品
环境性能认知
环境标志
Green consumption
Product
Environmental performance cognitive
Environmental label
