摘要
发展电子商务是2012年全国两会的热点话题,大力推进电子商务发展有利于培育经济增长点、推动发展方式转型、提升企业国际竞争力。当前,电子商务企业面临多重问题,尤其是面临着严峻的融资困境。本文研究了电子商务企业面临的融资现状和瓶颈,比较分析了电子商务企业的主流融资模式,并从企业和政府两个层面提出了缓解我国电子商务企业融资困境的对策。
E-commerce is a hot topic in 2012 NPC and CPPCC. The development of E-commerce is in favor of growth and transformation of China＇s economic, enhancement of enterprises＇ international competitiveness. E-commerce enterprises are facing multiple problems, especially severe financing difficulties. In this paper, mode and bottlenecks of China＇s E-commerce corporate finance are analyzed, countermeasures need be taken by E-commerce enterprises and government are suggested, so as to relieve the finance difficult of China＇s E-commerce corporate.
出处
《南京财经大学学报》
2012年第6期62-66,79,共6页
Journal of Nanjing University of Finance and Economics
关键词
电子商务
融资模式
瓶颈
对策
E-commerce
financing mode
bottleneck
countermeasures
