摘要
上世纪80年代"类型电影"概念引进,到电影产业化改革走到十年拐点,国产电影面临中美"新协定"带来的机遇与挑战。文章主要考察了近年中国的主要电影类型及类型经验,归纳了类型融合及新类型探索趋势,并指出未来中国类型电影发展的蓝图应从三方面入手,即决策系统内清醒地看待创作机制转变、明星及品牌策略,加强内部合作;技术系统内要重视人才培养,并从宏观着眼,规避高技术、高投入带来的高风险;叙事系统内要在具有中国特色的电影类型化、工业化体系下认真研究电影和观众的关系,创造性地发展具有本土性、传统性、当下性、传承性的国产电影。
Regarding the concept of'Genre Film'firstly introduced to China in 1980s and the film industrialization innovation going into the inflection point at its 10th year,the Chinese film will confront the opportunities and challenges that the New Agreement on February 18th 2012 between China and the U.S.bring about.In the context of both domestic and international changes,the paper examines the main film genres and the film-making experience of China in recent years,and also makes generalization on the trend of the fusion of film genres and the exploration of new genres.Besides,the paper points out that three dimensions Chinese genre films should pay close attention to: the decision-making process,restructuring the movie creation mechanism,executing star and brand strategy and strengthening the internal cooperation should be shed more light on.ln the technical system,personnel training must be emphasized.From a macro perspective,high risks caused by high technology and investment should be avoided.ln the narrative system,it is important to carefully study the relationship between the film and the audience under the contemporary institution of film categorization and industrialization in China,and encourage domestic films of local features,traditions and timeliness.
出处
《浙江传媒学院学报》
2013年第1期50-59,132-133,共10页
Journal of Zhejiang University of Media & Communications
