摘要
考虑由一个制造商和一个零售商组成的二级供应链,并且制造商占主导地位。分别研究了单一传统零售渠道的最优决策以及同时存在传统零售渠道和直销渠道的双渠道决策。在双渠道情形下研究了统一零售价格下的最优决策,并且将零售商做零售价格决策时的情形与制造商做零售价格决策时的情形做了比较。
In this paper, we considered a two-echelon supply chain composed by one dominating manufacturer and one retailer. Then we studied the traditional single-channel optimal decision-making and the bi-channel decision-making which included the traditional retailing channel and the direct-sales channel. Further we studied the optimal decision with unified retailing price where there were two channels and compared the scenarios where the retailer and the manufacturer decided the retailing price.
出处
《物流技术》
北大核心
2012年第12期326-328,425,共4页
Logistics Technology
基金
江苏省教育厅"青蓝工程"资助~~
