摘要
广告语涉及众多复杂的法律问题。广告语具有可版权性的特点,表达量并非独创性的决定性因素,相反,文字的简洁性恰好是独创性的表现;高度提炼后的表达,不能简单地归为思想的范畴。广告语及其组成片段具有识别功能,一旦获得第二含义,即具有保护的必要性。对广告语的侵犯关涉竞争秩序,运用一般条款进行商业伦理的判断,有利于保护广告语。
The advertising slogans involve many complex legal issues. Though it can be granted copyright, the expression is not the decisive factor of originality. On the contrary, the simplicity of words is precisely the manifestation of originality. The highly refined expression cannot be simply classified as thought. The slogan and its components have the recognition feature, once they get the secondary meaning, protection for them becomes necessary. However, the infi＇ingement of the slogans relates to the competition rules, thus using the general clause to judge the business ethics is propitious to the protection of advertising slogans.
出处
《知识产权》
CSSCI
北大核心
2012年第12期32-38,共7页
Intellectual Property
关键词
广告语
版权保护
商业标识
一般条款
advertising slogans
copyright protection
commercial mark
general clause
