摘要
客户价值理论是客户关系管理的核心理论。由于国情和经营理念的差别,该理论在指导营销实践时,常常使人顾此失彼,以致人们对该理论的正确性、合理性产生怀疑。解析该理论在实践中出现的问题,阐明要害,对于准确理解客户价值理论,指导人们在营销中合理应用之具有十分重要的意义。
Customer value theory is the core of the customer relationship management theory. Due to the differences of na- tional conditions and business philosophy, people often attend to one thing and lose sight of another so as to have doubt a- bout this theory＇s correctness and rationality when people apply it into marketing practice. This article analyzes the problems occurring in the practical use and elaborates the crucial point, which has great significance for the accurate understanding and reasonable application of customer value theory into marketing.
出处
《十堰职业技术学院学报》
2012年第6期78-80,85,共4页
Journal of Shiyan Technical Institute
关键词
客户价值
客户关系管理
关系营销
customer value
customer relationship management
relationship marketing
