摘要
作为一种新的传播媒介,微博因其具有瞬时性、互动性、及时性、传播速度快等特点备受社会关注。通过对2012年微博研究总体状况的梳理后发现,微博研究主要包括微博与自身发展、微博与传播学、微博与舆论、微博与人际关系、微博与传统媒体的关系、微博与新闻业务、微博与营销和政务微博研究等方面;内容以网络舆情、微博的发展、微博与法治、微博的治理、政务微博、微博与传播学等为主;在研究方法上由单一理论研究为主向系统化、实证化以及多角度化的方向发展。
As a new media, micro-blog has been concerned by the public because of its instantaneous interaction, timeliness, communication speed. By combing the general situation of studies on micro-blog in 2012, the micro-blog research mainly includes micro-blog and self-development, micro-blog and communication, micro-blog and public opinion, micro-blog and interpersonal relationship, micro-blog and traditional media relations, micro-blog and news business, micro-blog and marketing and administrative affairs research on micro-biog. The content includes the network public opinion, the development of micro-blog, micro-blog and rule of law, governance, governmental micro-blog, micro-blog and communication. The research methods shows the trend of from the single theoretical research to the systematic research, and empirical research to the multi-angle research.
出处
《重庆社会科学》
CSSCI
2013年第1期43-48,共6页
Chongqing Social Sciences
关键词
微博
微博营销
传统媒体
政务微博
the micro-blog, micro-blog marketing, traditional media, governmental micro-blog
