摘要
1927-1937年是上海城市由传统向现代转变的重要时期。这一时期以《申报》为代表的大众媒介刊登了许多有关儿童用品的广告,涉及到儿童日常生活的方方面面,不仅反映了当时上海城市为儿童提供的生活环境,而且传达了对儿童爱国强国、健康成长的殷切期望,体现了男女平等等现代社会意识,促进了当时上海儿童日常生活习惯、方式与观念的现代转型。
Advertisements in Shen Daily from 1927-1937 contained many children＇s products, involving children＇s basic necessities of life, education and entertainments in daily life. Based on the analysis of the advertisements, it could be found that the modern western civilization life style gradually stepped into children＇s daily life during the period. Advertisements promoted the transformation of children＇s daily life from tradition to modernization.
出处
《学前教育研究》
CSSCI
北大核心
2013年第1期9-14,共6页
Studies in Early Childhood Education
基金
教育部人文社会科学研究规划基金项目(编号:09YJA770040)的资助
关键词
儿童日常生活
儿童用品广告
大众媒介
children＇s daily life, advertisements of children products, the public media
