摘要
近年来内江旅游发展取得了长足进展,但相对于四川其它市州仍较落后.文章通过广泛深入的考察、调研和资料分析,认为内江旅游发展主要存在资源开发粗浅,发展方式粗放,基础设施滞后,宣传促销乏力,区域合作不足,旅游发展氛围不浓,产业体系尚未形成等问题.有鉴于此,文章进一步分析了内江旅游发展存在的优势与机遇、劣势与挑战,提出了恰当定位旅游目的地性质,鲜明塑造旅游形象,深度整合旅游资源,打造精品寻求引爆点,完善旅游基础设施和配套设施,加强旅游商品开发和宣传促销等一系列进一步促进内江旅游发展的对策与措施.
By means of extensive and in-depth survey, research and data analysis, it is found that in Neijiang tourism there exist problems like a shallow resources development, a too extensive mode of development, a relatively backward infrastructure, a weak publicity campaign, inadequate regional cooperation, inactive atmosphere for tourism development, an immature industrial system, etc,. In view of this, a further analysis is made of the advantages and opportunities, disadvantages and challenges faced with Neijiang, and counter measures are then put forth, for instance, proper orientation of the nature of the tourist destination, an exquisite tourism image-building, a profound restructuring of the tourism resources, the creation of excellent tourist attractions, the perfection of tourism infrastructure and supporting facilities, the stepping up of tourist goods development and publicity campaign, etc.
出处
《内江师范学院学报》
2012年第12期59-63,共5页
Journal of Neijiang Normal University
基金
四川省教育厅人文社会科学项目(LYD12-06)
关键词
内江
旅游
发展现状
Neijiang, Tourism, Present development situation
