摘要
市场营销专业是一项操作性、实践性很强的专业,只有培养出既具有专业知识又具备实践操作能力的学生,高校的市场营销专业才具有竞争力。要做到这一点,改革教学模式、增进校企合作、加强实践环节是必然路径。
Marketing major has higher requirement for college student of operational and practical ability.Only when the students are good at theory and practice,the university has the competitiveness at marketing major.The reform of teaching mode,improving the cooperation between school and enterprise,and Increasing the practical class are the Inevitable path for this destination.
出处
《科教文汇》
2012年第9期39-39,49,共2页
Journal of Science and Education
关键词
市场营销
专业建设
实践性教学
marketing
construction of major
practical teaching
