摘要
根据对1 034户农户的调查数据,在对农户耕地保护意愿模型验证的基础上,应用结构方程模型进行多群组分析,得出地力等级使得耕地保护的激励因素存在差异。通过在TPB模型中加入道德责任变量以期更准确地反映我国农户耕地保护行为意向的实际情况,结果表明,所有农户的道德责任变量为主要激励因子;其次优等地组受到了主观规范的影响,而中等地组受到了行为态度和主观规范的影响,劣等地组受到了行为态度和感知行为控制的影响。提出了营造良好外部环境、制定鼓励性政策、树立耕地保护榜样先锋、制定有关耕地保护风险地保障机制和赔偿措施、根据不同地力等级制定个性化、差异化的耕地保护激励机制等优化农户耕地保护行为的政策建议。
This paper uses the extended TPB model to accurately reflect the real conditions of culti- vated land proteetion by farmer households. Based on the data from 1 034 farmer households and will- ingness of cultivated land preservation model, this paper concludes that there are different motivation factors on famers＂ willingness of preservation in different arable productivity grades. The result shows that moral variables of all farmer households are the most important motivative factors. High-grade land group is affeeted by subjective norms,while medium-grade land group is influenced by behavior attitude and subjeetive norms and low-grade land group is affected by behavior attitude and perceived behavior control. Consequently,this paper proposes several policy suggestions on how to optimize cultivated land protection behavior by farmer households, such as creating a favorable external environment and making incentive policy, setting a good example of farmland proteetion,making farmland risk-protection mecha- nisms and compensatory measure and making incentive mechanism for land proteetion in accordance with different arable productivity grades.
出处
《华中农业大学学报（社会科学版）》
2013年第1期72-76,共5页
Journal of Huazhong Agricultural University(Social Sciences Edition)
关键词
地力等级
耕地保护
行为意向
激励因素
计划行为理论
arable productivity grades
cultivated land preservation
willingness of behavior
moti- vation faetors
the theory of planned behavior
