7Zeithaml V A. Consumer Perceptions of PlSce, Quality, and Value: A Means-end Model and Synthesis of Evi- dence[J]. The Journal of Marketing, 1988, 52(3): 2-22. 被引量：1
8Sheth J N, Newman B I, Gross B L. Why We Buy What We Buy: A Theory of Consumption Values[J]. Journal of Business Research, 1991, 22(2): 159-170. 被引量：1
9Sweeney J C, Soutar G N. Consumer Perceived Value: The Development of a Multiple Item Scale [J]. Joumal of Retailing, 2001, 77(2): 203-220. 被引量：1
10Holbrook M B, Hirschman E C. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun [J]. Journal of Consumer Research, 1982, 9(2): 132-140. 被引量：1
