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论非物质文化遗产的影视传播 被引量:6

On Film and Television Dissemination of Intangible Cultural Heritage
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摘要 影视作为传播非物质文化遗产的主要媒介之一,依凭视听语言优势,可美化非遗形象、优化传播效果;而以地方性知识为内核的非遗凝聚民间情感和生态智慧,则有助于影视作品释放出独特唯一的美学效果。值得警惕的是,影视传播注重奇观效应,使非遗形象趋于碎片化,以致产生知识霸权和错误。影视对非遗的传播,不应偏离其原真生态与核心价值。 As one of the main medium for the spread of non-material cultural heritage,depending on audiovisual language advantage,film and television can beautify the image of non-heritage and optimize the dissemination of results.As the kernel of local knowledge,non-heritage agglomerates folk emotions and ecological wisdom,helping the film and television works to release unique aesthetic effect.But film and television focus on the wonders of the effect of the non-heritage image so that the image is tending to be fragmented,resulting in intellectual hegemony and errors.Thus film and television should not deviate the spread of non-heritage from its original true ecologyl and core values.
作者 谢中元
出处 《湖北第二师范学院学报》 2012年第11期57-59,共3页 Journal of Hubei University of Education
关键词 非物质文化遗产 影视 传播 intangible cultural heritage film and television dissemination
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