摘要
在标志设计中,色彩是产生视觉冲击力和艺术感染力的重要因素,常常具有先声夺人的力量。文章通过对标志色彩的视觉表现、心理情感表现和标志色彩的定位这三个方面分别来阐述标志设计中的色彩,从而对标志设计的发展应用发挥必要的指导功能。
In logo design, colour is to produce visual impact and artistic influence of the important factors that often has the power of dis- playing its prawess, first. This article through to the symbol of colour visual representation, psychological emotional expression and sign the positioning of the colour of the three aspects to elaborate respectively the colors in logo design, thereby contributing to the development and the application of the play the necessary guidance function.
出处
《焦作大学学报》
2012年第4期128-129,共2页
Journal of Jiaozuo University
关键词
标志设计
色彩
表现
定位
logo design
colour
performance
positioning
