摘要
高职院校广告设计与制作专业应当以实际生活为出发点,革新原有陈旧的教学模式,加大实践教学的力度,提升学生的动手能力和实践能力,促进学生的综合素质的形成,文章分析了当前本专业在教学过程中存在的困境,阐明了高职院校广告设计与制作专业的教学目标,论述了采取"理论与实践相结合"的教学模式的必要性,进而最后提出了相应的解决对策,期待对提升本专业的教学质量起到一定的积极作用。
Advertising design and making major in higher voea- tional colleges should reform the stereotype teaching model and enhance practice teaching, so as to improve students＇ practical ability and their comprehensive ability. Analyzing the dilemma of this major, this paper interprets the teaching goals of this major and the necessity of theory-practice combination, and proposes the countermeasures, aiming to be of certain help to improving the teaching quality of this course.
出处
《科教文汇》
2012年第32期175-176,共2页
Journal of Science and Education
关键词
高职院校
广告设计与制作
理论与实践
对策
higher vocational colleges
advertising design and making
theory and practice
countermeasure
