摘要
本文运用品牌成长规律和产品生命周期理论探讨了流行偶像培育、产生、发展和衰亡的内在机理,运用传播学理论和集体无意识理论分析了媒介对流行偶像所起的作用,并以已逝明星陈琳为例,阐明媒介在商业利益的驱动下,不间断地制造新偶像,毁灭旧偶像,产生了许多消极影响。此外,还从人文关怀和道德责任的高度提出了解决之道。
This essay explores the inner mechanism of pop idols＇ cultivation,production,development and extinction by the principle of brand growth and the theory of products＇ life cycle,and analyzes the role of media to pop idols by both the theory of communication and the theory of collective unconscious.Taking Ms.Chenlin as an example,the late Chinese star,the essay argues that media do have much negative effect on pop idols especially for commercial benefit,such as producing new idols,destructing idols,etc.Suggestions on the elimination of negative effects caused by the media are also provided from the perspective of humanism,morality and responsibility.
出处
《广东培正学院学报》
2010年第4期33-37,共5页
Journal of Guangdong Peizheng College
