摘要
在我国制造业从生产型制造向服务型制造转型的背景下,以制造企业应对市场变化的能力塑造为驱动,构建了服务型制造、延迟策略、客户价值和企业绩效四者间关系的理论模型,通过理论分析形成研究假设。根据江苏省195份有效问卷,利用结构方程模型对假设进行了检验,得到了面向服务型制造的延迟策略实施对客户价值和企业绩效影响的内在关系。研究结果表明:为了有效应对企业外部的不确定风险,越来越多的制造企业实施延迟策略,并通过与服务型制造的不断融合,既创造了客户价值,又改善了企业绩效。
Under the background of transition from the productioworiented manufacturing to the service-oriented manufacturing in China manufacturing industry, the theoretical model about the relationship between service-oriented manufacturing, postponement strategy, customer value and enterprise performance was built, which was drived hy the manufacturing enterprises capability to meet the market change. The research hypotheses were formed by the theoretical analysis,the hypotheses were tested by 195 valid questionnaires from Jiangsu Province using SEM, and internal relationship of impact of postponement strategy for service-oriented manufacturing on customer value and enterprise performance was obtained. The research results find that more and more manufacturing enterprises are implementing postponement strategy in order to deal with enterprises~ external uncertain risk effectively, and postponement strategy integrating with SOM,the enterprise could not only also realize enterprise performance improvement.
出处
《工业工程与管理》
CSSCI
北大核心
2012年第5期97-103,共7页
Industrial Engineering and Management
基金
国家自然科学基金资助项目(71172191
71102073)
教育部人文社会科学研究青年基金项目(10YJC630169)
江苏大学高级专业人才科研启动基金资助项目(10JDG100)
关键词
服务型制造
延迟策略
客户价值
企业绩效
service-oriented manufacturing
enterprise performance realize the value of the customers better, but postponement strategy customer value
