摘要
随着电力体制改革的进一步深化,供电公司的市场营销得到了长足的发展。但是供电公司市场营销还需要进一步提高。除了从营销观念、营销队伍建设方面加强以外,4P加4C营销策略组合也是十分必要的。论述了供电公司如何进行4P+4C的营销策略组合。
With the deeply development of system of Power Supply Company, the marketing of Power Supply company have developed very much. But the marketing of Power Supply Company also needs to be strength- ened. Except strengthening marketing conception and marketing team construction, the Power Supply company should develop 4Ps and 4Cs marketing strategy. This paper narrates the Power Supply Company how to develop 4Ps and 4Cs marketing strategy.
出处
《东北电力大学学报》
2012年第5期20-22,共3页
Journal of Northeast Electric Power University
关键词
供电公司
市场营销
策略
Power supply company
Marketing
Strategy
