摘要
运用豪泰林(Hotelling)博弈模型对哈尔滨蔬菜直销模式和传统蔬菜模式进行分析,结果表明:在蔬菜直销商愿意为消费付出安全成本时,人们更愿意选择安全性较高的蔬菜,蔬菜直销模式比传统蔬菜销售模式具有更大的竞争力,而传统蔬菜销售模式的灵活性仍对许多消费者具有吸引力。
Analyzing the direct sales mode and the traditional sales mode of vegetables in Harbin with Hotelling Game Made, the following conclusions are made. When direct distributors are willing to pay for the safety cost, people are more willing to choose vegetables of higher safety. The direct sales mode of vegetables is more competitive than the traditional sales mode; however, the flexibility of the latter attracts many consumers.
出处
《商业经济》
2012年第22期49-50,76,共3页
Business & Economy
基金
2012黑龙江省社科重大决策咨询项目:黑龙江省"八大经济区"市场化发展研究
关键词
哈尔滨
蔬菜直销模式
豪泰林博弈分析
Harbin, direct sales mode of vegetables, Hotelling Game Mode analysis
