摘要
通过多年教学实践,针对医药市场营销实训课,设计一套生产性项目实训教学为主体、模拟性项目实训教学为辅助、案例式实训教学为补充的"三位一体式"教学,并阐述了这一教学模式的实践过程和实践效果。
Through many years＇ teaching practice,aiming at practical training course for medical marketing,this paper designs ＂trine mode＂ teaching,which means taking the teaching of productive project practical training as main body,the teaching of simulative project practical training as auxiliary,the teaching of case practical training as supplement.It explains the practical process and practical effect of this teaching mode.
出处
《辽宁高职学报》
2012年第9期70-72,共3页
Journal of Liaoning Higher Vocational
基金
辽宁省社会科学规划基金项目2010年度立项课题(L10BGL002)
关键词
高职教育
医药市场营销课程
三位一体式模式
实训教学
higher vocational education
medical marketing curriculum
trine mode
practical teaching
