摘要
特色栏目是高校学报摆脱同质化竞争、应对数字化挑战的关键因素,也是促进学术化发展的有效途径。然而,目前"特色栏目"创办的多,真正有特色的少。只有对特色栏目进行品牌化经营,通过提高核心竞争力、聘请栏目主持人、加强学术争鸣,才能不断提升特色栏目的影响力,"以点带面"提升学报整体学术质量和品位。
Feature column, an effective tool to improve academic development, is the crucial factor for the uni- versity journasl to step out of the similarity with others and meet the challenge of the digital world. But nowadays, it is rare for the university journals to have real feature columns. Therefore, only by improving its competitiveness, employing a host of column, sparkling the academic debate can the journal extend its influence and lift the whole journal up to a high level.
出处
《湖南第一师范学院学报》
2012年第5期121-124,共4页
Journal of Hunan First Normal University
基金
湖南省教育厅科学研究项目(11C0278)
关键词
高校学报
特色栏目
品牌化经营
university journal
feature column
brand operation
