摘要
在介绍STP模型和"超级网银"的基础上,运用STP模型对"超级网银"在市场细分、目标市场和市场定位三个方面进行分析,并在此基础上分别从业务、操作、设置、安全、页面、协议六个纬度重点阐述"超级网银"的产品策略。
Based on the introductions of the STP model and ＂super online banking＂, this essay analyzes ＂super on- line banking＂ in the aspects of market segmentation, target market and market positioning by using the STP model as well as expounding its product strategies from the perspectives of business, operation, setting, security, page and a- greement.
出处
《重庆电力高等专科学校学报》
2012年第4期59-61,共3页
Journal of Chongqing Electric Power College
基金
2011年度湖北省教育厅人文社会科学研究项目--"超级网银"营销策略与安全应用研究的阶段性研究成果(2011jyte179)
