摘要
江晓军、张培琳所著《多媒体融合——以湖南日报为例看党报的改革与发展》,通过对《湖南日报》改革和发展路径的探究,对在社会主义市场经济体制下,面对以互联网为代表的新兴媒体的冲击,党报如何走出困境、做大做强这一重大课题进行了深入研究,为党报的改革与发展提供了一个鲜活的例证与现实的镜鉴。
Multimedia Convergence ： A Case Study of Hunan Daily to Search the Way of Party Newspaper＇s Reform and Development, a book written by JiangXiaojun and ZhangPeilin, makes a deep study on the important issue that how the party newspaper could confront the impact of the new media with the Internet as a representative and get out of troubles in the socialist market economy system to be bigger and stronger, based on the research of the reform and development path of Hunan Daily. The research has provided a lively example and a realistic reference for the reform and development of party newspapers.
出处
《湖南工业大学学报（社会科学版）》
2012年第5期158-160,共3页
Journal of Hunan University of Technology(Social Science Edition)
关键词
《多媒体融合——以湖南日报为例看党报的改革与发展》
《湖南日报》
党报改革
多媒体融合
Multimedia Convergence ： A Case Study of Hunan Daily to Search the Way of Party Newspaper＇s Re- form and Developmen
Hunan Daily
party newspaper reform
multimedia convergence
