摘要
旅游宣传是旅游业的“开路先锋” ,在 2 1世纪的旅游业发展中更显示出其作用和价值。旅游知觉、模仿与暗示、情感与理性等学术问题 ,可以积极地指导旅游宣传 ,影响旅游消费者的意识和行为。如何利用这些心理规律增强旅游宣传效应 。
Tourism propaganda, “the pioneering activity” in tourism, has been found to be significant and valuable in the development of tourism in the 21st century. The academic issues, such as tourism perception, imitation and suggestion, and emotion and reason, may positively guide propaganda and affect the ideas, as well as behavior, of tourism consumers. The effects of tourism propaganda by means of these psychological principles requires a thorough and deep study.
出处
《思想战线》
CSSCI
北大核心
2000年第4期102-104,共3页
Thinking
关键词
旅游宣传
心理规律
旅游知觉
旅游业
营销策略
tourism propaganda
tourism perception
imitation and suggestion
emotion and reason
