摘要
好客是中国重要的传统文化礼仪,塑造好客中国国家旅游形象品牌,是提升国家文化软实力、实现把旅游业培育成战略性支柱产业的重要路径。立足于旅游语境,从国家形象的关系概念角度解读好客中国概念及内涵,提出建立由社会伦理义务和商业利益共同驱动的"好客模式",并基于旅游吸引物系统观分析好客中国要素构成及其功能,进而阐明好客中国符号构建思想和构建方式。
Hospitality is an important component of Chinese traditional cul- ture. Hospitality China, the national tourism image brand, is an important strat- egy of promoting the national cultural soft power and achieving the goal of culti- vating tourism into strategic pillar industry. Based on the tourism context, this thesis interprets the concept and connotation of ＂hospitality China＂ from the an- gle of national image. The author proposes that the ＂hospitality China＂ mode be driven by both the society ethical obligations and business interests. Based on the view of tourist attractions system, the thesis gives analysis on the elemenls and functions of the ＂hospitality China＂ system, and discusses the thought and ways of ＂hospitality China＂ symbol construction.
出处
《广西民族大学学报（哲学社会科学版）》
CSSCI
北大核心
2012年第5期2-9,共8页
JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION
关键词
好客中国
国家形象
旅游吸引物
好客模式
符号构建
Hospitality China
the image of the state
tourist attractions
hospitality mode
symbol construction
