摘要
实施文化品牌战略业已成为国家层面、各级政府层面必须面对的问题,打造以凤阳花鼓为精品文化旅游品牌的策略符合时下社会发展的大趋势。构建和发展文化旅游品牌不仅仅可以产生巨大的社会经济效益,更有利于凤阳花鼓作为非物质文化遗产这一优秀传统文化本身在现今的传承保护和发展。
Implementation of cultural brand strategy has become a problem facing governments at all levels. In building Fengyang's cultural tourism brand, we should stress a strategy in line with the current social development trend. Constntction and development of cultural tourism brand can not only produce great social and economic benefits but also have more advantages in promoting protection and development of Fengyang flower drum as intangible cultural heritage of this excellent traditional culture.
出处
《怀化学院学报》
2012年第10期35-36,共2页
Journal of Huaihua University
基金
安徽省教育厅高校省级优秀青年人才基金项目"多维视角下的凤阳花鼓发展研究"
项目编号:2012SQRW274
关键词
文化旅游
品牌
凤阳花鼓
构建
cultural tourism
brand
Fengyang flower drum
building