摘要
校园文化消费的主体是大学生,当前大学生校园文化消费现状不容乐观,表现为:消费的认知与行动间存在矛盾,消费倾向于网络化和高科技化,消费层次不高且浪费严重。改进大学生校园文化消费的措施为:加强校园文化建设,提高校园文化产品质量以及服务的吸引力和凝聚力;引导校园文化消费,为大学生营造良好的校园文化消费环境;引导大学生规范文化消费行为,提高文化消费质量。
College students are the main body of cultural consumption in campus. The current situation of their cultural comumpfion is not optimistic for these masons：their comumption cognition and action are contradictory, their consumption propensities tend to network and high technology, and their consumption level is not high and irrational. The measures to improve college students＇ consumption habits are to strengthen the construction of campus culture, improve the attraction and cohesion of campus cultural pnxtuets and services,guide campus cul- tural consumption, set a good oampus cultural consumption environment, guide students to regulate cultural consumption behavionrs, and improve the quality of cultural consumptiong.
出处
《教育与教学研究》
2012年第10期54-57,共4页
Education and Teaching Research
基金
2011年度湖南省哲学社会科学基金资助项目"校园文化消费视阈下的大学生核心价值观内化途径研究"(编号:11YBA144)
关键词
大学生
校园文化
文化消费
college students
campus culture
cultural consumption
