摘要
当前的社会是信息化社会,如何统筹新闻宣传和信息产业这两大功能也已成为新闻媒体行业中急需探讨的新课题。本文由行业新闻宣传所面临的问题出发,探讨如何改革新闻宣传,强化传播效应,增强引导能力。
The current society is the society of information, How to coordinate the news propaganda and information industry that two functions has also become the news media industry in urgent need to ex- plore new topics. This article attempts from industry news propaganda facing problems, to explore how to reform the news propaganda, strengthen the communication effect, enhance the ability of guidance.
出处
《青海师范大学学报（哲学社会科学版）》
2012年第5期153-154,共2页
Journal of Qinghai Normal University(Philosophy and Social Sciences Edition)
关键词
新闻宣传
传播效应
新闻媒体
news propaganda
communication effect
news media
