摘要
讨论拟象象似性在广告语言中的修辞效果,即数量象似、顺序象似、距离象似与标记象似在广告语言中的表达效果。这丰富了修辞学的研究,也为语言象似性与广告语言交际功能的结合作出了新的尝试。
This study deals primarily with the rhetorical effects of diagrammatic iconicity in advertising language. The investigation focuses on four aspects： quantity iconicity, sequential iconicity, distance iconicity and marked iconicity, and their respective rhetorical effects. The purpose of the study is to enrich the rhetorical studies, and manage to apply the theory of iconicity to the study of communica tive function of advertising language as well.
出处
《西安建筑科技大学学报（社会科学版）》
2012年第5期67-71,共5页
Journal of Xi'an University of Architecture & Technology(Social Science Edition)
基金
2010年度河南科技大学青年科学基金项目"广告语言的拟象象似修辞研究"(2010QN0053)
关键词
拟象象似性
广告语言
修辞
diagrammatic iconicity
advertising language
rhetoric
