摘要
移动互联网时代的通信业务与社交网络融合的趋势越来越明显。本文从人际关系角度对各个交往阶段的用户社交心理需求和沟通行为需求进行研究,提出了社交化融合通信业务需求模型,并以此模型为基础对富通信与社交网络进行业务对标分析,提出了社交化融合通信业务发展策略建议。
In the days of mobile internet, the trend of converged communication service and SNS is becoming obvious. This article researches users＇ social psychology requirements and communication behavior requirements in terms of interpersonal relationship development, and proposes a socialized converged communication business requirement model. Based on this model, the article benchmarks the features of RCS and SNS, and proposes some development strategies of socialized converged communication.
出处
《电信科学》
北大核心
2012年第10期25-30,共6页
Telecommunications Science
关键词
社交化
融合通信
富通信
社交网络
业务需求模型
socialization, converged communication, RCS, SNS, business requirement model
