摘要
旅游服务供应链中,如何促使导游提高服务努力水平是旅行社面临的实际问题。针对这一问题提出了旁支付激励机制,利用博弈论等分析了旁支付激励机制实施前后各博弈方的最优策略及期望收益,证明了旁支付激励机制不仅能促使导游提高服务努力水平,而且还能增加旅行社的期望收益并使旅游服务供应链的运作效率得到提升。
A practical problem that the travel agency faces is to promote tour guides to improve their service effort level in the tourism service supply chain.A side payment incentive scheme is presented to solve this problem.Analyzed the game players’optimal strategies and expected profits before and after the implementation of the side payment incentive scheme by means of game theory,and proved that this incentive scheme not only could motivate tour guides to enhance their service effort level,but also could increase the travel agency’s expected returns and improve the operational efficiency of the tourism service supply chain.
出处
《湖南工业大学学报》
2012年第3期91-94,共4页
Journal of Hunan University of Technology
基金
湖南省社会科学基金资助项目(11YBA098)
教育部人文社会科学研究基金资助项目(12YJAZH216)
湖南工业大学社会科学研究基金资助项目(2011HSX06)
湖南工业大学研究生创新基金资助项目(CX1208)
